Kicking off the next season through this fantastic chat with Katja Forbes,
Managing Director of Designit, Australia & New Zealand - about Ai & Design.
Should we be worried? What is the role of the designer now and in time to come?
We discuss the Augmented Services Canvas that has data at the heart of it as also some
data projects that Katja has been personally involved in.
Designit clients include Cisco, BMW, DuPont, Lloyds Bank, Nasa, Qantas
Airlines & Visa amongst a host of global brands. Katja was recognised as
one of the Top 10 Australian Women Entrepreneurs 2018 by My
Entrepreneur Magazine and named one of the 100 Women of Influence by
Westpac and the Australian Financial Review in 2016.
Katja is a sought-after keynote speaker and has spoken at Interaction Latin
America, Design Up (Bangalore), Women In Design, Leaders in Heels,
Women In Commerce – one of her personal motivations is to inspire other
women, especially in her industry, to reach toward their definition of
She is the Managing Director of Designit, Australia & New Zealand, a global
strategic design firm. She is considered to be an Australian Pioneer with
over 2 decades experience in the field of ‘experience design’ (these include
service design, customer experience (CX) and user experience (UX)
design). She is also the International Director on the Global Board of the
IxDA - Interaction Design Association.
In her spare time, you'll find Katja tending to her farm, riding a horse or on
the highway on her motorbike - or even engaging in some ice hockey!
[2.16] - Katja Introduction
[5.27] - Should designers be worried?
[7.40] - Who's going to ask those human questions?
[8.02] - Designers, Empathy, Leadership (& Sociopaths)
[10.21] - What do we know and not know about Ai?
[11.03] - Narrow Ai, General Ai (Enter C3PO & Star Wars) & Superhuman Ai
[13.11] - Matt Veloso Quote (Tech advisor to Microsoft CEO)
[14.28] - Areas that Katja has explored Machine Learning & Design
[14.50] - Designit : Transport & Womens Safety
[18.17] - Making sense of data for designers
[19.10] - Do designers need data skills / have to learn code?
[21.55] - Netflix data & design
[23.04] - If you don't do 'data driven design' - you could get left behind
[24.26] - HBR Article - How to choose your first Ai project
[26.59] - Augmented Services Canvas - Pontus Wärnestål
[28.29] - Ethics, Data & Design
[30.28] - Values & Bias in the data model
[31.51] - Who is the canvas for & how is it used?
[33.31] - How do you become aware of your own biases?
[34.18] - Dunstan Allison Hope
[35.35] - Microsoft Cardgame : Judgement Call
[38.22] - Transparently talking about datasets : Microsoft Ai Ethical Principles
[42.16] - Opportunities for designers from Covid
[43.05] - DesignIt's approach & the 'New Business Canvas'
[46.10] - Book Recommendation - Life 3.0 : Max Tegmark
[46.27] - Personal inspiration : Marie Van Driessche : Designing for differently abled
[48.20] - Something that keeps Katja grounded
[49.24] - What are you hopeful for?
[50.07] - Contacting Katja