In the last year, 'Emotion Driven Content' has been at the top of every content marketers mind.
Can an Ai engine help lighten this load?
Instoried.com with it's solid team, $2 Million+ of funding and clients like Kimberly Clarke,
TVS Motors & Home Capital seem to think so.
In this chat, Sharmin Ali, the CEO & Founder of Instoried.com and i talk about the 5 stages of content marketing,
what is the role of agencies now and going forward?,
Metrics that make a difference and Instoried's foray into vernacular and video.
She is an entrepreneur, author and speaker. She has authored two books,
the first one 'Y.O.U' (You Own Yourself) being a best-seller by the New Indian Express & the Oxford bookstores.
She is also the founder of the Art-Right-Is theatre troupe ,
formerly into enterprise B2B sales at Mu Sigma and today the CEO of one of the fastest growing Ai based content startups globally.
[0.51] - Instoried Introduction
[1.10] - Sharmin Introduction
[1.45] - Instoried Past & Present
[2.30] - The 5 stages of Content Marketing
[3.15] - Measuring engagement of content
[4.25] - The opportunity Instoried identified
[6.07] - Where do agencies stand in all this?
[7.56] - The research behind Instoried
[8.48] - Learnings from the research
[10.41] - Tech augmenting human productivity
[12.28] - The 'emotion' framework behind the tech
[14.42] - Are brands more conscious of 'emotion' in this Covid world?
[17.30] - Metrics to measure ROI
[19.11] - How does a marketer evaluate an 'Ai' product?
[23.05] - Foraying into vernacular, Hindi & Spanish
[29.08] - Will the Ai engine create content from scratch?
[30.14] - Ai Bot writes Game of Thrones Script
[32.01] - Instoried for Video content
[36.15] - Could market researchers use Instoried?
[38.05] - Instoried's Chrome extension
[39.05] - Book recommendation : Life 3.0 by Max Tegmark
[40.52] - Personal Inspiration : Steve Jobs
[42.49] - What keeps you grounded?
[44.26] - What are you hopeful for?
[45.32] - Contact Sharmin